Walgreens Boots Alliance is an integrated healthcare, pharmacy and retail leader serving millions of customers and patients every day, with a 170-year heritage of caring for communities.
However competition, digital advancements and disloyal savvy customers are more prevalent than ever before.
So how can Walgreens collate compelling, customer centric evidence which commands the development of the next generation of experiences, products and services for their consumers?
The answer lay across the first 2 horizons of our Velocity™ Innovation Operating system.
To generate ideas for new propositions for their customers, mapped into a prioritised roadmap based on key feasibility criteria.
Which allowed for the development of multiple MVP testing stimulus for consumers to engage with, leading to forgone conclusions on the most desirable, and viable options for Walgreens to pursue. This evidence was based on not only consumer engagement metrics, but also likely commercial returns through evaluating venture popularity, favoured pricing tiers and product specificities.
“Within a 4 week timeframe we were able to plot the moonshots, quick wins, and big bets and categorise in a way we felt really comfortable with. This meant we’ve ended up with a framework we could take to stakeholders that made our innovations more tangible. We’ve then taken our biggest bets into 12-week Solution Incubators to take them to the next level” - Marni Allen, Senior Director Consumer Healthcare Futures