Deep appreciation of customer pains to solve for and what their journey looks like today.
Understanding how your competitors are trying to solve those customer pains and key gaps.
A number of potential solutions designed and brought to life that solve for real customer pains.
Gathering real customer feedback and ranking propositions based on appetite and depth of pain.
An initial product/service architecture defined with any capability gaps identified.
An evidenced ‘size of the prize’ and a presentable pitch deck to tell the story of your business case.
Uncover real customer pains and design new solutions to unlock growth or drive efficiencies.
Build a commercial case for pursuing prioritised solutions along with a development roadmap.