Mid Fidelity
Mid Fidelity
Mid Fidelity
Ad Test
Overview
An Ad Test is a fast and effective way to validate whether a product or service concept generates real interest from potential customers. At Future Foundry, we use this method to test different positioning angles, pricing models, and audience segments before investing in full development. Unlike surveys, which measure opinions, this experiment captures behavioural data—if people don’t click or engage with an ad, it’s a strong signal that the proposition isn’t resonating.
An Ad Test is a fast and effective way to validate whether a product or service concept generates real interest from potential customers. At Future Foundry, we use this method to test different positioning angles, pricing models, and audience segments before investing in full development. Unlike surveys, which measure opinions, this experiment captures behavioural data—if people don’t click or engage with an ad, it’s a strong signal that the proposition isn’t resonating.
An Ad Test is a fast and effective way to validate whether a product or service concept generates real interest from potential customers. At Future Foundry, we use this method to test different positioning angles, pricing models, and audience segments before investing in full development. Unlike surveys, which measure opinions, this experiment captures behavioural data—if people don’t click or engage with an ad, it’s a strong signal that the proposition isn’t resonating.
Process
We create a set of targeted ads on platforms like Google, Facebook, or LinkedIn, each with slight variations in messaging, imagery, or audience focus. These ads direct users to a landing page or signup form, allowing us to track not only click-through rates but also conversion behaviour. Once the ads have run for a set period, we analyse engagement rates and customer actions. If certain messages perform significantly better, it reveals what aspects of the offer resonate most. If engagement is low across all variations, we reassess how the value proposition is framed before committing to further development.
We create a set of targeted ads on platforms like Google, Facebook, or LinkedIn, each with slight variations in messaging, imagery, or audience focus. These ads direct users to a landing page or signup form, allowing us to track not only click-through rates but also conversion behaviour. Once the ads have run for a set period, we analyse engagement rates and customer actions. If certain messages perform significantly better, it reveals what aspects of the offer resonate most. If engagement is low across all variations, we reassess how the value proposition is framed before committing to further development.
We create a set of targeted ads on platforms like Google, Facebook, or LinkedIn, each with slight variations in messaging, imagery, or audience focus. These ads direct users to a landing page or signup form, allowing us to track not only click-through rates but also conversion behaviour. Once the ads have run for a set period, we analyse engagement rates and customer actions. If certain messages perform significantly better, it reveals what aspects of the offer resonate most. If engagement is low across all variations, we reassess how the value proposition is framed before committing to further development.
Requirements
Running this test requires a small ad budget, access to ad platforms, and a way to track engagement and conversion metrics. The best results come when the test is combined with a landing page experiment, ensuring that the interest measured translates into real demand.
Running this test requires a small ad budget, access to ad platforms, and a way to track engagement and conversion metrics. The best results come when the test is combined with a landing page experiment, ensuring that the interest measured translates into real demand.
Running this test requires a small ad budget, access to ad platforms, and a way to track engagement and conversion metrics. The best results come when the test is combined with a landing page experiment, ensuring that the interest measured translates into real demand.
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