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MEDIUM FIDELITY
Ad Test
Run ad variations across platforms and measure clicks and conversions.
Outputs:
Message and price resonance
Real behavioural demand data
Best-performing audience segments
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HIGH FIDELITY
Advance Purchase
Customers pre-pay via landing page before launch, payment held until delivery.
Outputs:
Revenue-backed demand proof
Genuine willingness to pay
Pricing insight from real orders
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HIGH FIDELITY
Behind-the-Scenes Simulation
Manually fulfil requests behind a seemingly automated service interface.
Outputs:
Workflow feedback without a build
UX clarity signals
Willingness-to-pay evidence
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MEDIUM FIDELITY
Click Tracking
Trackable links in emails, ads and pages reveal clicks and conversion paths.
Outputs:
CTA and message performance
Channel-level demand signals
Drop-off and bounce insight
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LOW FIDELITY
Co-Design
Participants design their own product packaging, name, tagline and features.
Outputs:
Customer-perceived value
Messaging language cues
Feature priority signals
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HIGH FIDELITY
Commitment-to-Buy
Secure letters of intent or purchase agreements from prospects pre-launch.
Outputs:
Formal high-confidence demand
Pricing and objection insight
B2B deal-readiness evidence
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LOW FIDELITY
Community Insight
Analyse real conversations in forums and reviews to surface organic needs.
Outputs:
Unprompted pain points
Competitor gaps and trends
Authentic demand signals
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LOW FIDELITY
Complaint Analysis
Categorise complaints from support logs and reviews by frequency and cause.
Outputs:
Top recurring frustrations
Service and UX gaps
Root-cause evidence for fixes
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MEDIUM FIDELITY
Concept Flyer
One-page brochure of the concept, shared with users to gauge reactions.
Outputs:
Early interest and sign-ups
Messaging clarity check
Hesitations and objections
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