40+ Proven Business Experiments to De-Risk Your Ideas

40+ Proven Business Experiments to De-Risk Your Ideas


The Proven Experimentation Playbook for Corporate Innovators.

The Proven Experimentation Playbook for Corporate Innovators.

Get instant access to 40+ proven business experiments to validate ideas, reduce risk, and accelerate innovation—trusted by top corporate teams.

Used by innovation teams at:

Used by innovation teams at:

Used by innovation teams at:

Test smarter, innovate faster.

Test smarter, innovate faster.

Get instant access to a proven playbook to test, validate, and scale new business ideas—so you can innovate with confidence.

Get instant access to a proven playbook to test, validate, and scale new business ideas—so you can innovate with confidence.

  • De-Risk Innovation with Confidence

    40+ proven, structured business experiments to test, validate, and scale new ideas with confidence.

  • Validate Faster, Scale Smarter

    Reduce risk and bring ideas to market faster with structured experiments categorized by cost, fidelity, setup time, and impact—so you can test the right way, every time.

  • Designed for Enterprise Teams

    Designed for corporate innovation teams in enterprises to de-risk decisions and align stakeholders.

Stop guessing. Start testing with confidence.

Stop guessing. Start testing with confidence.

Most corporate innovation teams experiment with new ideas—but only 6% get reliable, actionable results. Our searchable and filterable database of 40+ battle-tested experiments helps you validate ideas, reduce risk, and drive smarter decisions.

Test the Right
Assumptions

Easily find the right experiment to validate key assumptions and reduce uncertainty so you can move forward with confidence.

Get Stakeholder
Buy-In

Align stakeholders with clear, data-backed insights that drive faster buy-in and smarter decisions.

Make Data-Driven
Decisions

Optimise time, resources, and effort and focus on high-impact tests that minimize risk and maximize ROI.

Get instant access.

Get instant access.

Get instant access to 40+ proven experiments—no fluff, just real-world tests designed to validate ideas and drive results.

Get instant access to 40+ proven experiments—no fluff, just real-world tests designed to validate ideas and drive results.

Get instant access to 40+ proven experiments—no fluff, just real-world tests designed to validate ideas and drive results.

Download now
Download now
Download now

The Playbook

The Playbook

The Playbook

A smarter way to experiment.

A smarter way to experiment.

Get instant access to 40+ structured experiments in an interactive Google Sheet—trusted by top corporate teams.


✅ Quickly filter by type, cost, setup time, and validation method.

✅ Align stakeholders with clear, data-backed insights.

✅ Built using proven frameworks that drive real-world results.

What's inside?

What's inside?

Access a proven playbook with 40+ structured experiments to test, validate, and scale new business ideas—so you can innovate with confidence.

Access a proven playbook with 40+ structured experiments to test, validate, and scale new business ideas—so you can innovate with confidence.

  • 40+ Proven Experiment Templates

    Battle-tested by leading innovation teams.

  • Find the Right Experiment Fast

    Sort by type, risk level, and validation method.

  • Backed by Best-Practice Frameworks

    Built on real-world innovation principles.

  • Run Experiments with Precision

    Clear step-by-step execution guides.

Testimonials

Testimonials

Testimonials

How Other Top Innovators Use This Playbook.

How Other Top Innovators Use This Playbook.

See how innovation leaders have used this playbook to transform their testing process, reduce risk, and make smarter, evidence-based decisions.

See how innovation leaders have used this playbook to transform their testing process, reduce risk, and make smarter, evidence-based decisions.

  • This resource is packed with high-quality, actionable experiments that have been invaluable to our innovation process. I refer to it regularly to refine our approach.”

    McDonald's

    Gloabl Digital Director

  • “The Experimentation Playbook consistently delivers fresh perspectives. Every test we run feels like a breakthrough in how we approach innovation.”

    LVMH

    Head of Corproate Strategy

  • “Using the playbook has been a game-changer for us. It has helped us move from gut-feel decisions to rigorous, data-driven experimentation.”

    Chick-fil-A

    Enterprise Innovation

  • “I’m impressed by the depth of experimentation strategies included. The structured approach makes it simple to align teams and make evidence-based decisions.”

    Kimberly-Clark

    Innovation Director

  • “This playbook has transformed the way we test new concepts. Every experiment is practical, easy to implement, and delivers real data we can act on.”

    London Stock Exchange

    Innovation Lead

  • “The Experimentation Playbook is a goldmine of insights. It’s given our team a structured way to validate ideas quickly and confidently.”

    TUI

    Head of Innovation

  • This resource is packed with high-quality, actionable experiments that have been invaluable to our innovation process. I refer to it regularly to refine our approach.”

    McDonald's

    Gloabl Digital Director

  • “The Experimentation Playbook consistently delivers fresh perspectives. Every test we run feels like a breakthrough in how we approach innovation.”

    LVMH

    Head of Corproate Strategy

  • “Using the playbook has been a game-changer for us. It has helped us move from gut-feel decisions to rigorous, data-driven experimentation.”

    Chick-fil-A

    Enterprise Innovation

  • “I’m impressed by the depth of experimentation strategies included. The structured approach makes it simple to align teams and make evidence-based decisions.”

    Kimberly-Clark

    Innovation Director

  • “This playbook has transformed the way we test new concepts. Every experiment is practical, easy to implement, and delivers real data we can act on.”

    London Stock Exchange

    Innovation Lead

  • “The Experimentation Playbook is a goldmine of insights. It’s given our team a structured way to validate ideas quickly and confidently.”

    TUI

    Head of Innovation

  • “Using the playbook has been a game-changer for us. It has helped us move from gut-feel decisions to rigorous, data-driven experimentation.”

    Chick-fil-A

    Enterprise Innovation

  • “I’m impressed by the depth of experimentation strategies included. The structured approach makes it simple to align teams and make evidence-based decisions.”

    Kimberly-Clark

    Innovation Director

  • “Using the playbook has been a game-changer for us. It has helped us move from gut-feel decisions to rigorous, data-driven experimentation.”

    Chick-fil-A

    Enterprise Innovation

  • “I’m impressed by the depth of experimentation strategies included. The structured approach makes it simple to align teams and make evidence-based decisions.”

    Kimberly-Clark

    Innovation Director

  • “This playbook has transformed the way we test new concepts. Every experiment is practical, easy to implement, and delivers real data we can act on.”

    London Stock Exchange

    Innovation Lead

  • “The Experimentation Playbook is a goldmine of insights. It’s given our team a structured way to validate ideas quickly and confidently.”

    TUI

    Head of Innovation

  • “This playbook has transformed the way we test new concepts. Every experiment is practical, easy to implement, and delivers real data we can act on.”

    London Stock Exchange

    Innovation Lead

  • “The Experimentation Playbook is a goldmine of insights. It’s given our team a structured way to validate ideas quickly and confidently.”

    TUI

    Head of Innovation

Frequently asked questions.

Frequently asked questions.

Find answers to the most common questions about the playbook—how it works, what’s inside, and how to get the most value from it.

Find answers to the most common questions about the playbook—how it works, what’s inside, and how to get the most value from it.

Is this really free?

What format is the database in?

Who is this for?

How do I use this database?

Can I share this with my team?

Is this really free?

What format is the database in?

Who is this for?

How do I use this database?

Can I share this with my team?

Is this really free?

What format is the database in?

Who is this for?

How do I use this database?

Can I share this with my team?

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