Co-Design

We start by giving participants a blank box (or a digital equivalent) and asking them to design it as if they were selling the product themselves. This includes choosing a product name, tagline, features, and key benefits. During the session, we observe which messages and visuals customers prioritise, identifying which elements they instinctively see as valuable. After designs are completed, participants present their boxes, explaining their reasoning. We capture patterns in language, emotional connections, and feature priorities, translating them into a refined value proposition and clearer messaging. If customers focus on an unexpected benefit, it signals an opportunity to shift positioning.