Mid Fidelity
Mid Fidelity
Mid Fidelity
Concept Flyer
Overview
Concept Flyer testing is a low-cost, high-impact way to gauge customer interest in a new product, service, or venture before building it. At Future Foundry, we use this experiment to test how well a proposition resonates—without needing a live product or website. A well-designed brochure simulates a sales conversation, allowing us to see how customers react to different messaging, pricing, and feature combinations. By tracking who engages, what questions they ask, and where they hesitate, we identify what drives interest and what needs refining.
Concept Flyer testing is a low-cost, high-impact way to gauge customer interest in a new product, service, or venture before building it. At Future Foundry, we use this experiment to test how well a proposition resonates—without needing a live product or website. A well-designed brochure simulates a sales conversation, allowing us to see how customers react to different messaging, pricing, and feature combinations. By tracking who engages, what questions they ask, and where they hesitate, we identify what drives interest and what needs refining.
Concept Flyer testing is a low-cost, high-impact way to gauge customer interest in a new product, service, or venture before building it. At Future Foundry, we use this experiment to test how well a proposition resonates—without needing a live product or website. A well-designed brochure simulates a sales conversation, allowing us to see how customers react to different messaging, pricing, and feature combinations. By tracking who engages, what questions they ask, and where they hesitate, we identify what drives interest and what needs refining.
Process
We start by designing a single-page brochure that presents the venture, product, or service as if it already exists. This includes a clear value proposition, key benefits, and a call to action—whether that’s signing up, scheduling a call, or requesting more information. Once the artefact is complete, we distribute it to target customers through controlled channels—email, events, online communities, or even physical placements. We closely monitor responses, tracking how many people engage and what follow-up questions they ask. If customers request more information or want to take the next step, it signals real demand. If there’s little engagement, it suggests the messaging or proposition needs adjusting. After gathering data, we refine the concept based on customer feedback, iterating on messaging, pricing, or positioning before launching a larger test.
We start by designing a single-page brochure that presents the venture, product, or service as if it already exists. This includes a clear value proposition, key benefits, and a call to action—whether that’s signing up, scheduling a call, or requesting more information. Once the artefact is complete, we distribute it to target customers through controlled channels—email, events, online communities, or even physical placements. We closely monitor responses, tracking how many people engage and what follow-up questions they ask. If customers request more information or want to take the next step, it signals real demand. If there’s little engagement, it suggests the messaging or proposition needs adjusting. After gathering data, we refine the concept based on customer feedback, iterating on messaging, pricing, or positioning before launching a larger test.
We start by designing a single-page brochure that presents the venture, product, or service as if it already exists. This includes a clear value proposition, key benefits, and a call to action—whether that’s signing up, scheduling a call, or requesting more information. Once the artefact is complete, we distribute it to target customers through controlled channels—email, events, online communities, or even physical placements. We closely monitor responses, tracking how many people engage and what follow-up questions they ask. If customers request more information or want to take the next step, it signals real demand. If there’s little engagement, it suggests the messaging or proposition needs adjusting. After gathering data, we refine the concept based on customer feedback, iterating on messaging, pricing, or positioning before launching a larger test.
Requirements
This test requires a clear value proposition and a well-designed artefact that persuasively presents the offer. Distribution channels must be selected carefully to reach the right audience. The experiment is most effective when paired with direct follow-ups, where customers can provide qualitative feedback on their reactions.
This test requires a clear value proposition and a well-designed artefact that persuasively presents the offer. Distribution channels must be selected carefully to reach the right audience. The experiment is most effective when paired with direct follow-ups, where customers can provide qualitative feedback on their reactions.
This test requires a clear value proposition and a well-designed artefact that persuasively presents the offer. Distribution channels must be selected carefully to reach the right audience. The experiment is most effective when paired with direct follow-ups, where customers can provide qualitative feedback on their reactions.
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