Concept Fusion

We begin by identifying successful models, products, or services from different industries that share underlying characteristics with the challenge we’re solving. These could be subscription models, gamification strategies, marketplace dynamics, or AI-driven personalisation approaches. In a structured workshop, we mix and match different components to create new fusions, sketching out how the combined solution would function in a real-world context. We then test the most promising combinations through customer feedback sessions, rapid landing pages, or low-fidelity prototypes to gauge interest and feasibility. By observing which combinations generate the most excitement or demand, we prioritise ideas that have the strongest early traction.