Mid Fidelity
Mid Fidelity
Mid Fidelity
Concept Fusion
Overview
A Concept Fusion experiment is a rapid prototyping method that helps us explore unexpected product, service, or business model innovations by combining elements from different existing solutions. At Future Foundry, we use this method when we need to generate new, unconventional ideas based on real-world market gaps. Rather than starting from scratch, this test takes proven concepts from different industries and blends them to create new value propositions. It’s particularly valuable when exploring disruptive innovation, where applying models from one domain to another can unlock hidden market opportunities.
A Concept Fusion experiment is a rapid prototyping method that helps us explore unexpected product, service, or business model innovations by combining elements from different existing solutions. At Future Foundry, we use this method when we need to generate new, unconventional ideas based on real-world market gaps. Rather than starting from scratch, this test takes proven concepts from different industries and blends them to create new value propositions. It’s particularly valuable when exploring disruptive innovation, where applying models from one domain to another can unlock hidden market opportunities.
A Concept Fusion experiment is a rapid prototyping method that helps us explore unexpected product, service, or business model innovations by combining elements from different existing solutions. At Future Foundry, we use this method when we need to generate new, unconventional ideas based on real-world market gaps. Rather than starting from scratch, this test takes proven concepts from different industries and blends them to create new value propositions. It’s particularly valuable when exploring disruptive innovation, where applying models from one domain to another can unlock hidden market opportunities.
Process
We begin by identifying successful models, products, or services from different industries that share underlying characteristics with the challenge we’re solving. These could be subscription models, gamification strategies, marketplace dynamics, or AI-driven personalisation approaches. In a structured workshop, we mix and match different components to create new fusions, sketching out how the combined solution would function in a real-world context. We then test the most promising combinations through customer feedback sessions, rapid landing pages, or low-fidelity prototypes to gauge interest and feasibility. By observing which combinations generate the most excitement or demand, we prioritise ideas that have the strongest early traction.
We begin by identifying successful models, products, or services from different industries that share underlying characteristics with the challenge we’re solving. These could be subscription models, gamification strategies, marketplace dynamics, or AI-driven personalisation approaches. In a structured workshop, we mix and match different components to create new fusions, sketching out how the combined solution would function in a real-world context. We then test the most promising combinations through customer feedback sessions, rapid landing pages, or low-fidelity prototypes to gauge interest and feasibility. By observing which combinations generate the most excitement or demand, we prioritise ideas that have the strongest early traction.
We begin by identifying successful models, products, or services from different industries that share underlying characteristics with the challenge we’re solving. These could be subscription models, gamification strategies, marketplace dynamics, or AI-driven personalisation approaches. In a structured workshop, we mix and match different components to create new fusions, sketching out how the combined solution would function in a real-world context. We then test the most promising combinations through customer feedback sessions, rapid landing pages, or low-fidelity prototypes to gauge interest and feasibility. By observing which combinations generate the most excitement or demand, we prioritise ideas that have the strongest early traction.
Requirements
Running this experiment requires a deep understanding of successful business models across industries, a structured ideation process, and a way to test the strongest concepts before committing resources. It works best in early-stage exploration before moving into validation experiments.
Running this experiment requires a deep understanding of successful business models across industries, a structured ideation process, and a way to test the strongest concepts before committing resources. It works best in early-stage exploration before moving into validation experiments.
Running this experiment requires a deep understanding of successful business models across industries, a structured ideation process, and a way to test the strongest concepts before committing resources. It works best in early-stage exploration before moving into validation experiments.
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