Concept Prototype

We begin by designing a non-functional, interactive prototype using tools like Figma, Adobe XD, or InVision. This prototype includes clickable elements that allow users to navigate as if they were using the real product, with key workflows, menus, and screens simulated. Target users are invited to test the prototype in structured sessions, where they are asked to complete specific tasks, such as signing up, configuring settings, or checking out. We observe their actions, hesitations, and confusion points to determine whether the interface is intuitive. Post-testing, we analyse common feedback themes, focusing on navigation friction, unclear labels, and unmet expectations. If multiple users struggle at the same stage, we refine before investing in development.