Mid Fidelity
Mid Fidelity
Mid Fidelity
Concept Prototype
Overview
A Concept Prototype is a high-fidelity experiment that allows customers to interact with a simulated version of a digital product before any code is written. At Future Foundry, we use this approach to test usability, navigation, and feature desirability before committing to full-scale development. This experiment is particularly valuable for SaaS platforms, mobile apps, and digital experiences, where customer expectations around functionality and user flow must be validated early to avoid costly redesigns later. By observing real-time interactions, we refine design, layout, and feature prioritisation based on actual user behaviour rather than assumption.
A Concept Prototype is a high-fidelity experiment that allows customers to interact with a simulated version of a digital product before any code is written. At Future Foundry, we use this approach to test usability, navigation, and feature desirability before committing to full-scale development. This experiment is particularly valuable for SaaS platforms, mobile apps, and digital experiences, where customer expectations around functionality and user flow must be validated early to avoid costly redesigns later. By observing real-time interactions, we refine design, layout, and feature prioritisation based on actual user behaviour rather than assumption.
A Concept Prototype is a high-fidelity experiment that allows customers to interact with a simulated version of a digital product before any code is written. At Future Foundry, we use this approach to test usability, navigation, and feature desirability before committing to full-scale development. This experiment is particularly valuable for SaaS platforms, mobile apps, and digital experiences, where customer expectations around functionality and user flow must be validated early to avoid costly redesigns later. By observing real-time interactions, we refine design, layout, and feature prioritisation based on actual user behaviour rather than assumption.
Process
We begin by designing a non-functional, interactive prototype using tools like Figma, Adobe XD, or InVision. This prototype includes clickable elements that allow users to navigate as if they were using the real product, with key workflows, menus, and screens simulated. Target users are invited to test the prototype in structured sessions, where they are asked to complete specific tasks, such as signing up, configuring settings, or checking out. We observe their actions, hesitations, and confusion points to determine whether the interface is intuitive. Post-testing, we analyse common feedback themes, focusing on navigation friction, unclear labels, and unmet expectations. If multiple users struggle at the same stage, we refine before investing in development.
We begin by designing a non-functional, interactive prototype using tools like Figma, Adobe XD, or InVision. This prototype includes clickable elements that allow users to navigate as if they were using the real product, with key workflows, menus, and screens simulated. Target users are invited to test the prototype in structured sessions, where they are asked to complete specific tasks, such as signing up, configuring settings, or checking out. We observe their actions, hesitations, and confusion points to determine whether the interface is intuitive. Post-testing, we analyse common feedback themes, focusing on navigation friction, unclear labels, and unmet expectations. If multiple users struggle at the same stage, we refine before investing in development.
We begin by designing a non-functional, interactive prototype using tools like Figma, Adobe XD, or InVision. This prototype includes clickable elements that allow users to navigate as if they were using the real product, with key workflows, menus, and screens simulated. Target users are invited to test the prototype in structured sessions, where they are asked to complete specific tasks, such as signing up, configuring settings, or checking out. We observe their actions, hesitations, and confusion points to determine whether the interface is intuitive. Post-testing, we analyse common feedback themes, focusing on navigation friction, unclear labels, and unmet expectations. If multiple users struggle at the same stage, we refine before investing in development.
Requirements
This experiment requires a well-designed interactive prototype, access to test users, and structured observation or screen-recording tools. It works best when paired with A/B testing or customer interviews to further validate findings.
This experiment requires a well-designed interactive prototype, access to test users, and structured observation or screen-recording tools. It works best when paired with A/B testing or customer interviews to further validate findings.
This experiment requires a well-designed interactive prototype, access to test users, and structured observation or screen-recording tools. It works best when paired with A/B testing or customer interviews to further validate findings.
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