Customer Reality
Overview
A Customer Reality test is an ethnographic research experiment that helps us deeply understand how customers experience a particular challenge or process in real-world settings. At Future Foundry, we use this method when developing customer-centric solutions that need a clear understanding of daily habits, work environments, or purchasing behaviours. Rather than asking customers what they want, this experiment observes what they actually do—revealing unspoken pain points and opportunities that traditional interviews or surveys might miss.
Process
Requirements
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