Mid Fidelity
Mid Fidelity
Mid Fidelity
Experience Trial
Overview
The Experience Trial experiment evaluates whether a product, service, or venture fits into real-world behaviour—before launching it. Rather than relying on hypothetical feedback, this experiment puts a concept in the hands of users to see how they actually engage with it in their daily lives. For physical products, this might involve creating a mock version using non-functional materials. For services, it could mean simulating interactions with customers to test desirability. In both cases, the goal is to observe behaviour over time rather than relying on what people say they would do. This method is particularly useful for assessing long-term fit, emotional connection, and potential friction points. It helps identify whether a product or service is used as expected—or whether real-world usage reveals unexpected challenges.
The Experience Trial experiment evaluates whether a product, service, or venture fits into real-world behaviour—before launching it. Rather than relying on hypothetical feedback, this experiment puts a concept in the hands of users to see how they actually engage with it in their daily lives. For physical products, this might involve creating a mock version using non-functional materials. For services, it could mean simulating interactions with customers to test desirability. In both cases, the goal is to observe behaviour over time rather than relying on what people say they would do. This method is particularly useful for assessing long-term fit, emotional connection, and potential friction points. It helps identify whether a product or service is used as expected—or whether real-world usage reveals unexpected challenges.
The Experience Trial experiment evaluates whether a product, service, or venture fits into real-world behaviour—before launching it. Rather than relying on hypothetical feedback, this experiment puts a concept in the hands of users to see how they actually engage with it in their daily lives. For physical products, this might involve creating a mock version using non-functional materials. For services, it could mean simulating interactions with customers to test desirability. In both cases, the goal is to observe behaviour over time rather than relying on what people say they would do. This method is particularly useful for assessing long-term fit, emotional connection, and potential friction points. It helps identify whether a product or service is used as expected—or whether real-world usage reveals unexpected challenges.
Process
We begin by creating a non-functional but realistic prototype that looks and feels like the real thing. This could be a physical object, a digital tool with limited functionality, or a role-played service experience. Once we have a working version, we integrate it into real-life situations. A new B2B service, for example, might be tested by embedding it within an existing workflow to see if people naturally adopt it. A new hardware product could be placed in a customer’s home to see if they interact with it as intended. Throughout this phase, we gather behavioural data, noting whether users engage as expected or abandon the concept. After a set period—usually one to two weeks—we debrief participants to understand their experience. By capturing both observed behaviour and subjective feedback, we determine whether the idea is worth pursuing, needs adjustment, or should be abandoned entirely.
We begin by creating a non-functional but realistic prototype that looks and feels like the real thing. This could be a physical object, a digital tool with limited functionality, or a role-played service experience. Once we have a working version, we integrate it into real-life situations. A new B2B service, for example, might be tested by embedding it within an existing workflow to see if people naturally adopt it. A new hardware product could be placed in a customer’s home to see if they interact with it as intended. Throughout this phase, we gather behavioural data, noting whether users engage as expected or abandon the concept. After a set period—usually one to two weeks—we debrief participants to understand their experience. By capturing both observed behaviour and subjective feedback, we determine whether the idea is worth pursuing, needs adjustment, or should be abandoned entirely.
We begin by creating a non-functional but realistic prototype that looks and feels like the real thing. This could be a physical object, a digital tool with limited functionality, or a role-played service experience. Once we have a working version, we integrate it into real-life situations. A new B2B service, for example, might be tested by embedding it within an existing workflow to see if people naturally adopt it. A new hardware product could be placed in a customer’s home to see if they interact with it as intended. Throughout this phase, we gather behavioural data, noting whether users engage as expected or abandon the concept. After a set period—usually one to two weeks—we debrief participants to understand their experience. By capturing both observed behaviour and subjective feedback, we determine whether the idea is worth pursuing, needs adjustment, or should be abandoned entirely.
Requirements
To run this experiment, we need a realistic mock-up of the product, service, or venture being tested. Participants must be selected from the target market and given time to engage with the concept naturally. The success of this test depends on observation and analysis, requiring a structured approach to capturing behavioural insights.
To run this experiment, we need a realistic mock-up of the product, service, or venture being tested. Participants must be selected from the target market and given time to engage with the concept naturally. The success of this test depends on observation and analysis, requiring a structured approach to capturing behavioural insights.
To run this experiment, we need a realistic mock-up of the product, service, or venture being tested. Participants must be selected from the target market and given time to engage with the concept naturally. The success of this test depends on observation and analysis, requiring a structured approach to capturing behavioural insights.
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