Experience Trial

We begin by creating a non-functional but realistic prototype that looks and feels like the real thing. This could be a physical object, a digital tool with limited functionality, or a role-played service experience. Once we have a working version, we integrate it into real-life situations. A new B2B service, for example, might be tested by embedding it within an existing workflow to see if people naturally adopt it. A new hardware product could be placed in a customer’s home to see if they interact with it as intended. Throughout this phase, we gather behavioural data, noting whether users engage as expected or abandon the concept. After a set period—usually one to two weeks—we debrief participants to understand their experience. By capturing both observed behaviour and subjective feedback, we determine whether the idea is worth pursuing, needs adjustment, or should be abandoned entirely.