Mid Fidelity
Mid Fidelity
Mid Fidelity
Fake Door
Overview
A Fake Door test is one of the most effective ways to see whether a new venture, product, or service proposition drives real customer interest. At Future Foundry, we use this experiment to validate whether people are willing to sign up, request more information, or pre-order before anything is built. Unlike surveys, a landing page measures actual customer commitment—if visitors aren’t willing to engage with an offer when presented in a realistic context, it’s unlikely they’ll convert when it’s fully launched.
A Fake Door test is one of the most effective ways to see whether a new venture, product, or service proposition drives real customer interest. At Future Foundry, we use this experiment to validate whether people are willing to sign up, request more information, or pre-order before anything is built. Unlike surveys, a landing page measures actual customer commitment—if visitors aren’t willing to engage with an offer when presented in a realistic context, it’s unlikely they’ll convert when it’s fully launched.
A Fake Door test is one of the most effective ways to see whether a new venture, product, or service proposition drives real customer interest. At Future Foundry, we use this experiment to validate whether people are willing to sign up, request more information, or pre-order before anything is built. Unlike surveys, a landing page measures actual customer commitment—if visitors aren’t willing to engage with an offer when presented in a realistic context, it’s unlikely they’ll convert when it’s fully launched.
Process
We create a single-page website that presents the product or service as if it already exists. The page includes a clear value proposition, key benefits, and a call to action, such as “Sign Up for Early Access” or “Pre-Order Now.” Traffic is driven to the page through social media, paid ads, or email outreach, and we track visitor behaviour using analytics tools. We measure conversion rates, drop-off points, and the effectiveness of different messaging variations. After the test runs for a set period, we analyse the data to determine whether demand is strong enough to justify further development. If the landing page drives high engagement and conversions, we refine and expand the offering. If the response is weak, we rework the positioning or pivot the idea before moving forward.
We create a single-page website that presents the product or service as if it already exists. The page includes a clear value proposition, key benefits, and a call to action, such as “Sign Up for Early Access” or “Pre-Order Now.” Traffic is driven to the page through social media, paid ads, or email outreach, and we track visitor behaviour using analytics tools. We measure conversion rates, drop-off points, and the effectiveness of different messaging variations. After the test runs for a set period, we analyse the data to determine whether demand is strong enough to justify further development. If the landing page drives high engagement and conversions, we refine and expand the offering. If the response is weak, we rework the positioning or pivot the idea before moving forward.
We create a single-page website that presents the product or service as if it already exists. The page includes a clear value proposition, key benefits, and a call to action, such as “Sign Up for Early Access” or “Pre-Order Now.” Traffic is driven to the page through social media, paid ads, or email outreach, and we track visitor behaviour using analytics tools. We measure conversion rates, drop-off points, and the effectiveness of different messaging variations. After the test runs for a set period, we analyse the data to determine whether demand is strong enough to justify further development. If the landing page drives high engagement and conversions, we refine and expand the offering. If the response is weak, we rework the positioning or pivot the idea before moving forward.
Requirements
This experiment requires a well-crafted landing page, a traffic source, and a way to measure conversion rates. The success metric is not just visits but the number of people who take action, indicating actual demand rather than just curiosity.
This experiment requires a well-crafted landing page, a traffic source, and a way to measure conversion rates. The success metric is not just visits but the number of people who take action, indicating actual demand rather than just curiosity.
This experiment requires a well-crafted landing page, a traffic source, and a way to measure conversion rates. The success metric is not just visits but the number of people who take action, indicating actual demand rather than just curiosity.
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