Feature Voting

We begin by selecting a set of potential features, service options, or pricing models and assigning each one a cost, representing the effort or value required to implement it. Participants are given a fixed budget of virtual currency and asked to “vote” for the features they want most. Once the session is complete, we analyse which features received the highest number of votes, what customers ignored, and any unexpected trade-offs. If customers consistently vote for a certain feature but ignore others, it tells us exactly where to focus development efforts. If no feature gets strong buy-in, it may signal a fundamental positioning issue.