Rival Test

We start by selecting a competitor product that closely aligns with the concept we want to test. Customers are then invited to use the product in a controlled setting, where we observe their interaction patterns, pain points, and feedback. We track task completion rates, frustration points, and unspoken expectations, comparing them against the competitor’s marketed value proposition. If customers repeatedly highlight unmet needs or feature gaps, it signals an opportunity for innovation. This test provides actionable insights into where competitors are failing, ensuring that our own solution addresses real frustrations rather than assumed ones.