Search Demand

To run this experiment, we define a set of keywords, problem statements, and related queries that potential customers might use. Using tools like Google Trends, Keyword Planner, and Ahrefs, we analyse search volume, related searches, and shifts in demand over time. Once we gather data, we compare it against existing competitor positioning and industry benchmarks. If searches for the problem are high but existing solutions aren’t well-matched, it signals an opportunity. If searches are low or declining, it may indicate a lack of widespread demand or a need to reposition the problem statement. This test is often used alongside landing page experiments or social media campaigns to validate whether the demand we see in search data translates into action.