Simulated Purchase

We create a high-fidelity digital or physical representation of the product and display it in a real sales environment—either a landing page, an e-commerce store, or a physical retail setting. Customers can browse, add the product to their cart, and proceed to checkout. However, before completing the transaction, they receive a message informing them that the product is not yet available and offering an option to sign up for updates. By analysing how many customers reach the checkout stage, how they react to pricing, and how many opt-in for future updates, we gain strong evidence of potential demand and price sensitivity.