Virality Spike
Overview
A Virality Spike test is a powerful way to see whether customers are willing to advocate for a new venture, product, or service before it fully launches. At Future Foundry, we use this experiment to measure organic growth potential, identify early adopters, and see whether people are actively excited enough to share what we’re offering. The real test here isn’t just if people like something—it’s whether they will take action by recommending it to others. If an audience isn’t naturally referring a product, it’s often a sign that the value proposition isn’t compelling enough or the experience isn’t sticky enough to create word-of-mouth momentum. This experiment is particularly useful for B2B offerings, where referrals often come through trusted relationships, and for consumer products that rely on viral loops to grow. It helps determine not just the willingness of people to refer but also the most effective incentive structures and messaging that drive engagement.
Process
Requirements
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