A workshop to test the opportunity before you choose a route
Together, we lay out what building, buying and partnering each assumes, find the customer questions they share, and design tests that answer them fast.
The outcome is evidence on the opportunity itself, so you choose routes based on more than momentum.
Lay out the different routes
What would each route give us, cost us, and require us to assume?
REQUIREMENTS
What each route delivers
Cost and time for each
What each one assumes
Who backs which route
Find the shared questions
Which customer questions decide it, whichever route we take?
REQUIREMENTS
Whether customers want it
What they would pay
How fast they'd adopt
Where the routes really differ
Test before you commit
How do we answer those questions before the deal or build goes ahead?
REQUIREMENTS
Tests that work for each route
What would favour each route
Results before the deadline
Who makes the final call
What each route assumes about customers, side by side
The customer questions that decide it, whichever route you take
Quick tests that answer them before the deal or build goes ahead
What result would point to build, buy or partner, agreed up front
An owner and a date that fits your deal or planning timeline
