CORE CAPABILITY
CORE CAPABILITY
Business Experimentation
Business Experimentation
We design, run, and analyse structured experiments to test your biggest bets before you invest.
We design, run, and analyse structured experiments to test your biggest bets before you invest.
Replace assumptions with evidence
Replace assumptions with evidence
Organisations tend to test the wrong things, in the wrong way, far too late. They over-rely on what customers say rather than how they behave. Internal bias compromise results. And by the time the truth is clear, millions are already committed.
Organisations tend to test the wrong things, in the wrong way, far too late. They over-rely on what customers say rather than how they behave. Internal bias compromise results. And by the time the truth is clear, millions are already committed.
Desirability
Do people actually want this? Will they click, sign up, pay, come back? We test real behaviour instead of stated preferences.
Do people actually want this? Will they click, sign up, pay, come back? We test real behaviour instead of stated preferences.
Feasibility
Can you build and operate it? We surface the operational and technical risks before you've committed to infrastructure.
Can you build and operate it? We surface the operational and technical risks before you've committed to infrastructure.
Viability
Do the numbers work? Pricing, unit economics, the business model itself: validated before you build the investment case.
Do the numbers work? Pricing, unit economics, the business model itself: validated before you build the investment case.
A validated decision
A validated decision
Get to go/no-go in 2–6 weeks
Get to go/no-go in 2–6 weeks
Stop over-investing in ideas that were never going to work
Stop over-investing in ideas that were never going to work
Collect real behavioural data from real customers
Collect real behavioural data from real customers
Walk into the boardroom with evidence
Walk into the boardroom with evidence
A clear answer every time: invest, iterate, or stop
A clear answer every time: invest, iterate, or stop
The Velocity™ Method
50+ experiments, one proven innovation engine
The Velocity™ Method
50+ experiments, one proven innovation engine
Explore all
Explore all
LOW FIDELITY
Signals
Signals
Quickly determine if a problem exists, an opportunity is real, and your assumptions have grounds.
Mental Mapping
Mental Mapping
Pain Mapping
Pain Mapping
Search Demand
Search Demand
Feature Voting
Feature Voting
Customer Conversation
Customer Conversation
Rival Test
Rival Test
See more
See more
MID FIDELITY
Proof
Reveal how people engage with your concept, and strong signals before you commit capital.
Concept Prototype
Fake Door
Experience Trial
Ad Test
Click Tracking
Feasibility Sprint
See more
See more
HIGH FIDELITY
Commitment
Get the strongest validation through full-blown testing before full market investment.
MVP
Advance Purchase
Commitment-to-Buy
Full-Scale Prototype
Service Simulation
Pre-Launch
See more
See more
"We used to rely on gut feel and internal debates. Now real customer data shows us exactly what works, helping us avoid wasted investment and costly mistakes."
Marni Allen
Senior Director, Walgreens Boots Alliance
"We used to rely on gut feel and internal debates. Now real customer data shows us exactly what works, helping us avoid wasted investment and costly mistakes."
Marni Allen
Senior Director, Walgreens Boots Alliance
"We used to rely on gut feel and internal debates. Now real customer data shows us exactly what works, helping us avoid wasted investment and costly mistakes."
Marni Allen
Senior Director, Walgreens Boots Alliance
Putting evidence to the test for every stage of your proposition
Putting evidence to the test for every stage of your proposition
From the moment an idea sparks to the day you launch it, and every decision in between.
From the moment an idea sparks to the day you launch it, and every decision in between.
01
01
Map
Map
Define where you need to build evidence
Define where you need to build evidence
02
02
Test
Test
Validate demand before you build
Validate demand before you build
03
03
Prove
Prove
Build the business case and the solution
Build the business case and the solution
04
04
Pilot
Pilot
Pilot at scale before launch
Pilot at scale before launch
05
05
Activate
Activate
Launch to market as the ultimate test
Launch to market as the ultimate test
Talk to our team
Talk to our team
See how we’ve de-risked decisions in your industry
See how we’ve de-risked decisions in your industry
Retail
Consumer goods
Energy & industrial
Financial services
Healthcare
More
Start with an Experiment Jam
Start with an Experiment Jam
Before we start testing, we run an Experiment Jam: a focused half-day workshop that maps your riskiest assumptions, prioritises what to test first, and designs a roadmap you can act on immediately.
Before we start testing, we run an Experiment Jam: a focused half-day workshop that maps your riskiest assumptions, prioritises what to test first, and designs a roadmap you can act on immediately.
Book Experiment Jam
We help corporations de-risk new ideas, get them to market faster and make better investment decisions through structured experimentation.
@2026 Future Foundry Group Ltd, All Rights Reserved
We help corporations de-risk new ideas, get them to market faster and make better investment decisions through structured experimentation.
@2026 Future Foundry Group Ltd, All Rights Reserved
We help corporations de-risk new ideas, get them to market faster and make better investment decisions through structured experimentation.
@2026 Future Foundry Group Ltd, All Rights Reserved
We help corporations de-risk new ideas, get them to market faster and make better investment decisions through structured experimentation.
@2026 Future Foundry Group Ltd, All Rights Reserved
We help corporations de-risk new ideas, get them to market faster and make better investment decisions through structured experimentation.
@2026 Future Foundry Group Ltd, All Rights Reserved