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Consumer goods
Experimentation
Validating an acne-safe razor platform
Is there genuine market demand for a new remote diagnostics tool?
+22%
CTR for acne-safe claim
83%
rated closeness ≥ benchmark
68%
purchase intent at premium price
Consumer goods
Customer Traction
Validating a neuroscience-led hair & scalp platform at premium price
Is there genuine market demand for a new remote diagnostics tool?
Double-digit
Premium checkout intent
55%+
Gross margin sustained
100+
Pre-orders secured
Retail
Product Traction
Transforming furniture rental into a desirable subscription model
Is there genuine market demand for a new remote diagnostics tool?
7.6%
Subscription conversion
8.7%
Room-bundle conversion
650+
Users across 3 live MVPs
Financial services
Customer Traction
Retaining and growing the asset base to a new generation of customers
Is there genuine market demand for a new remote diagnostics tool?
75%
Would use SimplySold
£81m
Annual opportunity in 3 yrs
2
Propositions validated
More
Opportunity Identification
Turning sustainability commitments into commercially viable products
Is there genuine market demand for a new remote diagnostics tool?
Portfolio
Prioritised by horizon
Prototype
Customer-tested concept
Framework
Unified innovation model
Retail
Proposition Experimentation
De-risking the launch of a new loyalty programme
Is there genuine market demand for a new remote diagnostics tool?
35–38%
Screwfix Plus conversion
30%
Top Screwfix Pro conversion
Roadmap
Validated for launch
Consumer goods
Venture Validation
Turning AI ambition into validated ventures
Is there genuine market demand for a new remote diagnostics tool?
40%
Conversion of top venture
5
Cleared the evidence bar
10
Investment decisions made
More
Customer Traction
Building digital programs that engage young people
Is there genuine market demand for a new remote diagnostics tool?
45%
Appeal among unlikely users
Partners
Picked for reach and scale
4 phases
Framework ready to pilot
More
Product Traction
Validating demand for a new mission-led founder funding platform
Is there genuine market demand for a new remote diagnostics tool?
76%
Strong target user interest
Trust
WaterAid's key advantage
Donation
Lower-risk launch model
Retail
Venture Validation
Validating if skin stress represents a real consumer opportunity
Is there genuine market demand for a new remote diagnostics tool?
Stop
Demand too low to proceed
Signal
Personalisation led
Redirection
Investment to North Star
More
Venture Validation
Helping grow the donor base
Is there genuine market demand for a new remote diagnostics tool?
2.94%
Landing-page conversion
3.52
ROI vs 1.9 for sponsorship
2 months
Payback cut from 28 months
More
Opportunity Identification
Identifying and prioritising new product opportunities
Is there genuine market demand for a new remote diagnostics tool?
12
Opportunities prioritised
Validation
Leading concept confirmed
Pilot
Progressed in one market
Retail
Venture Validation
Validating a lingerie subscription to create new value for customers
Is there genuine market demand for a new remote diagnostics tool?
3.1%
Conversion beat most tests
Fit
Leading purchase driver
Pilot
For most loyal customers
Consumer goods
Venture Building
Driving growth by taking health expertise into new categories
Is there genuine market demand for a new remote diagnostics tool?
3
Ventures in new categories
£9.1m
EBIT opportunity by year 5
12 months
Repeatable innovation model
More
Strategy Workshop
Aligning the leadership team on where to invest in surveyor experience
Is there genuine market demand for a new remote diagnostics tool?
Alignment
Shared priorities agreed
KPIs
Future efficiency measures
Roadmap
Prioritised for investment
Healthcare
Experimentation
Validate a digital health proposition beyond supplements
Is there genuine market demand for a new remote diagnostics tool?
5%
Conversion confirmed demand
£930k
Validated investment case
Progression
One venture moved forward
Energy & industrial
Experimentation
Giving energy customers a reason to stay beyond price
Is there genuine market demand for a new remote diagnostics tool?
Belonging
Clear unmet customer need
3
Proposition routes tested
Validation
One route backed investment
Consumer goods
Experimentation
Validating the role of a premium Italian ready-meal range
Is there genuine market demand for a new remote diagnostics tool?
Focus
Dominant tension identified
3
Distinct territories shaped
Progression
One stronger route advanced
Consumer goods
Experimentation
Validating a menopause support platform that drives subscription
Is there genuine market demand for a new remote diagnostics tool?
90%+
net concept positivity
84%
trust in Walgreens solution
57%
increased browsing intent
