A workshop to find out why a launch stalled, and what to fix first
Together, we review what happened after launch, narrow the cause to three likely places, and design small tests to pinpoint the real one.
The result is an actionable diagnosis, so your next change is based on evidence, not instinct.
Review the launch performance
What did we expect to happen, and what actually did?
REQUIREMENTS
What we expected
What actually happened
What we've changed since
Where people drop off
Narrow down the cause
Is it who it's for, what we're offering, or how we reach them?
REQUIREMENTS
The audience we chose
The offer and the price
The channels we used
Evidence for each so far
Finding the most effective fix
Which small tests will show what to change first?
REQUIREMENTS
One test per likely cause
What each result points to
Quick, cheap and contained
Who acts on the answer
A clear view of whether the problem is the audience, the offer or the channel
Small tests to pinpoint the real cause within weeks
What each result means for your next move, agreed up front
A fix you can act on, not a report on what went wrong
A named owner for the fix, so the next change is based on evidence
