A workshop to test for real demand before you build anything
Together, we map what must be true for this market to exist, find signals that prove demand, and design tests that measure what people do.
The outcome is a clear way to determine whether a market exists and whether demand is high enough to make it worth pursuing.
Define the opportunity
What gap have we identified, and who do we think is responsible?
REQUIREMENTS
The gap and who it affects
How they cope today
Why nobody serves it yet
What we already know
Find the demand signals
What would people do if this market were real?
REQUIREMENTS
Signs people would switch
Signs people would pay
How often the need comes up
What would prove us wrong
Test before you build
How do we see if real people show up without building the product?
REQUIREMENTS
A test for each signal
How much demand is enough
Real offers, not surveys
An owner for each test
The demand signals that would prove this market is real
Tests that measure what people do, not what they say they'd do
The level of demand that makes it worth pursuing, agreed up front
A clear next step if the market is there, and a quick exit if it isn't
Owners and dates, so you have evidence before the next strategy review
