Future Foundry - Our Methodology

Move Faster

Velocity™ isn't just about speed, it's about purposeful momentum. Our two-week sprints help you iterate quickly and smartly, fuelling your journey towards breakthrough growth.

Manage Risk

With Velocity™, you don't just take risks—you manage them. Our scientific exploration and validation process transforms every step, successful or otherwise, into a learning experience.

Harness Uncertainty

Change is inevitable, but with Velocity™, it doesn't just happen to you - you make it happen for you. We turn the unpredictability of the market into your playground, fostering an approach where rapid shifts ignite unprecedented opportunities for growth.

Eliminate Waste

Velocity™ isn't just efficient—it's ruthlessly so. We help you scrutinise every decision, making sure your time, resources, and efforts are laser-focused on what truly matters.

Blend Agility And Might

With Velocity™, you don't have to choose between the nimbleness of a startup and the resources of a corporate. We help you harness the best of both worlds to supercharge your growth journey.

Make Better Decisions

In the world of Velocity™, every choice is informed, not just inspired. Our frequent review cycles deliver the insights you need to steer your growth strategy with confidence.

Opportunity Identification

Through in-depth horizon scanning, rigorous assessment, and methodological prioritisation, we help you surface growth opportunities that align with your corporate strategy, goals, and capabilities, creating lasting value.

Sprint 1:

Horizon Scanning

Get a comprehensive and holistic understanding of all the opportunities that you could explore.

Key Activities:

Customer Insight
Competitor Analysis
Technology Scouting
Investor Research
Employee Feedback

Sprint 2:

Opportunity Assessment

Get an evidenced view of which opportunities you should explore based on their relative attractiveness.

Key Activities:

Problem Statement Development
Value Forecasting
Stakeholder Interviews
Opportunity Scoring
Opportunity Categorisation

Sprint 3:

Roadmap Prioritisation

Get a set of opportunities methodically ranked based on your ability to capture their value potential.

Key Activities:

Opportunity Synthesis
Alignment Assessment
Roadmap Creation
Case Development
Capability Planning

Sprint 4:

Case Development

Get a narrative for internal investors that tells the story and makes an irrefutable case for pursuing the selected opportunities.

Key Activities:

Phase Synthesis
Research Report
Roadmap Presentation

Proposition Development

Through comprehensive customer research, rapid prototyping and expansive market sizing, we help you to gather evidence for solutions that are simultaneously desirable, feasible and viable.

Sprint 1:

Customer Recruitment

Get a bank of 100+ customers to test and iterate with throughout Concept Validation.

Key Activities:

Customer Profiling
Screening Questions
Recruitment Briefing

Sprint 2:

Pain Interviews

Get a clear understanding of customer jobs to be done, the friction they face and the depth of pain experienced.

Key Activities:

Interview Scheduling
Script Design
Interview Execution

Sprint 3:

Low-Fidelity Prototyping

Get a synthesis of the problem and develop dozens of potential solution storyboards to put back in front of customers.

Key Activities:

Problem Statement Design
Storbaording Workshop
Prototype Interviews

Sprint 4:

High-Fidelity Prototyping

Get a set of winning propositions based on customer pain and storyboard feedback worked up into high-fidelity demos.

Key Activities:

Pain x Desirability Ranking
Solution Shortlisting
Prototype Development

Sprint 5:

Prototype Experimentation

Get an evidence library from prototype tests along with accompanying feasibility and viability blueprints.

Key Activities:

Experiment Design
Front + Back End Architecture
Problem/Market Sizing

Sprint 6:

Concept Demo

Get a narrative for internal investors that tells the story and makes an irrefutable case for pursuing the winning solution.

Key Activities:

Phase Synthesis
Narrative Design
Final Presentation

Market Validation

We help you launch your proposition successfully by diligently mapping assumptions, developing agile MVPs, continuously testing, and focusing on market traction and initial revenue generation

Sprint 1:

Launch Plan

Get critical assumptions across go-to-market, product and business models mapped with an accompanying test plan.

Key Activities:

Business Model Development
Assumption Mapping
Experiment Design

Sprint 2-4:

MVP Development

Get first working version of your proposition that we can generate evidence with and iterate over time.

Key Activities:

Product/Service Design
Technical Approach
Backlog Creation
Release Planning
Feature Development

Sprint 5-10:

In-Market Experimentation

Get a library of evidence for each of our critical assumptions, along with regular pivots and iterations until we find fit.

Key Activities:

Customer Acquisition Tests
Business Model Tests
Product/Service Tests
Data Analysis
MVP Iterations

Sprint 11-12:

Business Case

A narrative for internal investors that tells the story and makes an irrefutable case for pursuing/pausing the proposition.

Key Activities:

Market Extrapolation
Narrative Design
Final Presentation

We designed 300+ experiences

Our portfolio consists of beautiful designs with great UX.

Working with you during design process

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Understanding your design needs

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See what Future Foundry can do for you.

Schedule a 15-minute call with our experts and see if we're the right fit for you.

We'll learn more about your situation and show you how we can accelerate, de-risk and simplify for your search for new growth.

Book an intro

Trusted by the world's leading companies

Velocity™

Opportunity Identification

Horizon Scanning

Get a comprehensive and holistic understanding of all the opportunities that you could explore.

Opportunity Assessment

Get an evidenced view of which opportunities you should explore based on their relative attractiveness.

Roadmap Prioritisation

Get a set of opportunities methodically ranked based on your ability to capture their value potential.

Case Development

Get a narrative for internal investors that tells the story and makes an irrefutable case for pursuing the selected opportunities.

Proposition Development

Customer Recruitment

Get a bank of 100+ customers to test and iterate with throughout Concept Validation.

Pain Interviews

Get a clear understanding of customer jobs to be done, the friction they face and the depth of pain experienced.

Low-Fidelity Prototyping

Get a synthesis of the problem and develop dozens of potential solution storyboards to put back in front of customers.

High-Fidelity Prototyping

Get a set of winning propositions based on customer pain and storyboard feedback worked up into high-fidelity demos.

Prototype Experimentation

Get an evidence library from prototype tests along with accompanying feasibility and viability blueprints.

Concept Demo

Get a narrative for internal investors that tells the story and makes an irrefutable case for pursuing the winning solution.

Market Validation

Launch Plan

Get critical assumptions across go-to-market, product and business models mapped with an accompanying test plan.

MVP Development

Get first working version of your proposition that we can generate evidence with and iterate over time.

In-Market Experimentation

Get a library of evidence for each of our critical assumptions, along with regular pivots and iterations until we find fit.

Business Case

A narrative for internal investors that tells the story and makes an irrefutable case for pursuing/pausing the proposition.

We designed 300+ experiences

See what Future Foundry can do for you.

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