Velocity™

We’ve distilled decades of venture building experience into a method we call Velocity™—the systematic, scalable and repeatable way to identify, design and validate breakthrough propositions.
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Move Faster
Iterate quickly and smartly using two-week sprints to fuel your journey towards breakthrough propositions.
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Manage Risk
Place a large number of small bets so you can avoid investing in bad ideas and surface the most promising.
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Harness Uncertainty
Navigate new and unfamiliar growth territories one step at a time without over-investing too early.
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Eliminate Waste
Make sure your time, resources, and efforts are laser-focused on what truly matters.
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Use Proven Tools
Leverage the design thinking, lean startup and agile frameworks of Silicon Valley in a corporate setting.
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Make Better Decisions
Use data, rather than opinions, to make better choices on where to play, what to build and how to ship it.

Solution Design

Find out what problems we are solving and whether people need solutions to them without relying on guesswork.

Sprint 1:

Problem Mapping

Get a clear understanding of the problems customers face and want to solve.

Key Activities:
  • Desk-based experiments
  • Participant recruitment
  • Customer interviews
  • Insight analysis
  • Problem statements
Sprint 2:

Solution Ideation

Develop a large number of potential ideas and turn them into communicable solutions.

Key Activities:
  • Market scanning
  • Idea generation
  • Market scanning
  • Resource requirements
  • Low-fi prototyping
Sprint 3:

Low-fi Experiments

Gather evidence and remove the greatest amount of risk with the least amount of capital. 

Key Activities:
  • Assumption mapping
  • Experiment design
  • Experiment execution
  • Solution iteration
  • Scorecards

Proposition Development

See how to create, deliver and capture value with our propositions without speculating.

Sprint 1:

Proposition Planning

Get a comprehensive view of how your propositions could be delivered and managed. 

Key Activities:
  • Journey mapping
  • Customer actions
  • Backstage alignment
  • Support mapping
  • Solution architecture
Sprint 2:

Expert Interviews

Build a clear understanding of the capabilities you’ll need in place to power each proposition.

Key Activities:
  • Artefact creation
  • Interview execution
  • Feedback + refinement
  • Partner research
  • Proposition iterations
Sprint 3:

Proposition Creation

Develop customer-facing versions of your propositions ready for testing and iteration.

Key Activities:
  • Business model design
  • Value proposition design
  • Brand identity
  • Mid-fidelity prototyping
  • Story crafting
Sprint 4-6:

Mid-Fi Experimentation

Gather evidence and remove the greatest amount of risk with the least amount of capital. 

Key Activities:
  • Assumption mapping
  • Experiment design
  • Experiment execution
  • Proposition iteration
  • Scorecards

Market Validation

Ensure you’re meeting a market need in a way that’s sustainable and scalable without over-investing time and money.

Sprint 1:

Business Design

See how the propositions you’ve developed will create and capture value.

Key Activities:
  • Business models mapping
  • Value streams
  • Cost analysis
  • Revenue modelling
  • Resource allocations

Sprint 2-4:

MVP Development

Create a first working version of the propositions that we can test with in-market.

Key Activities:
  • Product/service specs
  • UX/UI design
  • Technical approaches
  • Release planning
  • Feature development
Sprint 5-10:

Hi-Fi Experimentation

Gather evidence and remove the greatest amount of risk with the least amount of capital. 

Key Activities:
  • Assumption mapping
  • Experiment design
  • Experiment execution
  • MVP iterations
  • Scorecards
Sprint 11:

GTM Planning

Understand how to take the winning propositions to market and unlock long-term growth.

Key Activities:
  • Market strategy
  • Channel selection
  • Launch readiness
  • Growth forecasting
  • Traction modeling
Sprint 12:

Investment Case

Tell the story of your new ventures, products and services and unlock funding for them.

Key Activities:
  • Story crafting
  • Funding strategy
  • Value propositions
  • Investor pitching
  • Capital planning

We designed 300+ experiences

Our portfolio consists of beautiful designs with great UX.
Week view
Working with you during design process

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Understanding your design needs

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See what Future Foundry can do for you.

Schedule a 15-minute call with our experts and see if we're the right fit for you.

We'll learn more about your situation and show you how we can accelerate, de-risk and simplify for your search for new growth.

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