Our Thinking

Despite 86% of CEOs viewing innovation as crucial, only 6% are satisfied with their outcomes.

At Future Foundry, we advocate for a simultaneous approach to testing desirability, feasibility, and viability (DFV).

Building new startups inside an established organisation is hard. Really hard.

Yesterday, I sat down with Carlo Mahfouz from Laerdal Medical for this unique, deep-dive look at the number one reason corporate ventures fail.

In corporates especially, there's a widespread trend to test desirability, feasibility, and viability consecutively rather than simultaneously...

Future Foundry's CEO, Jacob Dutton, and Ramzi Yakob, Head of Product at Howden Insurance Brokers discuss the three-pillar strategy for sustainable business growth.

While putting customers at the heart of innovation is key, the swift pace of tech development sometimes calls for a different approach.

This year, we want to do some talks that are perfectly pitched to the audiences we're speaking to. Which means we want to go out on the road and speak to companies and teams inside them at their retreats, strategy days or lunch-and-learn sessions.

The problem with business cases as they're presented today is that they maximise your risk of failure.

In our experience 90% of all innovation ideas fail because companies don’t have a systematic method to reduce the risks in searching for new ideas.

Whether you’re battling to make the case for change inside your organisation, are struggling to move with enough speed, trying to manage risk, simplify your approach to building new propositions or wondering who you need in your team, I’m pretty sure you’ll find the answers here.

Focussing on solving the wrong problems can lead to misguided efforts, wasted resources, and propositions that ultimately don't gain any traction in-market.

What if we could help The Fold community benchmark their performance against one another and learn from the most successful teams...

As 2023 draws to a close, as is customary, I’ve revisited every single book in my Kindle library from the past year and picked the standouts.

Get ready to savour some fast food for thought! Explore innovation at Chick-Fil-A with Future Foundry's CEO, Jacob Dutton, and Michael McCathren, Sr Principal, Enterprise Innovation at Chick-fil-A

A touring testament to some of the most significant innovation missteps of the last couple of centuries...

Attract greater entrepreneurial talent to corporate environments by recognising and capitalising on the factors that drive entrepreneurs.

A look at some key questions to ask when you're interviewing with a new company.

A look at how AI tools that boost the efficiency and effectiveness of corporate innovation teams.

A unique, deep-dive look at how this 206bn EUR bank keeps finding new ways to speed up, de-risk and simplify the development of breakthrough propositions

As strategy, innovation and proposition teams - every new venture, product or service we're building, at its core, is tied to one of three fundamental levers.

One of the most enduring myths surrounding successful innovation is that it is the result of inspired genius, the romanticised lone actor who develops an idea for a valuable new business, product or service through some sort of eureka moment. 

Almost every CEO I speak to thinks the job of their Strategy and Innovation team is to make money for the company by leveraging capital to search for breakthrough new business, product and service ideas.

If your innovation efforts in 2023 have felt haphazard, sporadic and random - do yourself a favour - lock yourself away for a week before 2024 hits.

More corporate innovation units have been mothballed in 2023 than in any other year I can remember, and the reasons I've heard from their sponsors are myriad.

For the last year or so, LinkedIn has been awash with fantastical claims from consultants and agencies about how the Metaverse will be worth $5tn by 2030, how NFTs will revolutionise customer engagement and how Web3 will transform e-commerce.

Over the past 15 years, I've had a front-row seat to the inner workings of over 500 corporate strategy and innovation teams. And here’s the surprising truth I’ve unearthed.

How can corporate innovation teams do more with less during times of economic hardship? We discuss how to use the three kinds of 'fit' and eliminate corporate innovation waste.

Don’t let uncertainty stop your company from growing. We dive into how you can get your innovation efforts funded and drive profits by thinking more like a VC.

Scaling your innovation efforts is key to driving meaningful growth. Here’s a handy framework for how to build a successful corporate innovation engine.

You’ve found, designed and validated a high-potential opportunity area, now let's get this demonstrably valuable thing into the world. We'll tell you how.

Ready to overcome innovation inertia? We thought so. We'll teach you how to hunt down game-changing opportunities for your business.

Too many innovators sit around waiting for inspiration to arrive. They’re holding out for a stroke of genius - a “eureka!” moment if you will.

From tips on kick-starting your innovation journey to methodologies for scaling your business, there’s plenty to learn from the experts.

The last 2 years (and beyond) have disrupted business, challenged assumptions, and accelerated change. Taking time to reimagine the future is no longer negotiable.

New market entrants are offering a far better experience than more established competitors, but how can these legacy organisations close the gap?

The most dangerous thing about the single, traditional model is that it offers a sense of security when in today’s disruptive world, there’s none.

A balanced look at desirability, feasibility and viability can help us navigate the increased scope and challenge for User-centred Design in public services

Some of the most prominent startups on the planet are basically new ways to interface with old business models while some invent the new models that change the world.