Idea Validation

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The Key to Successful Ideas

At Future Foundry, we advocate for a simultaneous approach to testing desirability, feasibility, and viability (DFV).

A real pain in the math

Focussing on solving the wrong problems can lead to misguided efforts, wasted resources, and propositions that ultimately don't gain any traction in-market.

How to eliminate corporate innovation waste

How can corporate innovation teams do more with less during times of economic hardship? We discuss how to use the three kinds of 'fit' and eliminate corporate innovation waste.

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