We know that the vast majority of startups in the wild fail because their teams are unable to find Product-Market Fit (Marc Andreesen defines this as ‘being in a good market with a product that can satisfy that market’). But for corporate startups, the number one reason for failure is a lack of Corporate-Venture Fit (we define that as having close alignment to corporate strategy, goals and capabilities).
In this episode, we explored the importance of Corporate-Venture Fit, how to find it, and the criteria for measuring it.
Key takeaways:
- Corporate venture fit is the internal alignment and compatibility between a corporate innovation team and the organisation they work in.
- Obstacles to achieving corporate venture fit include a lack of stakeholder alignment, unclear strategic objectives, and difficulties in integrating new ventures into the existing structure.
- Building relationships and listening to internal stakeholders early on in the venture-building process is crucial.
- It is important to have a clear understanding of the market size and feasibility of the venture, as well as the organisation's capacity and appetite for innovation.
- Constant organisational changes can pose challenges, and it is necessary to adapt and focus on areas that are more stable.
Here's what we covered:
00:00 Introduction
01:48 Understanding Corporate Venture Fit
06:59 Obstacles to Achieving Corporate Venture Fit
09:37 Building Relationships and Listening to Stakeholders
21:16 Navigating Constant Organisational Changes
33:52 Conclusion
Interested in learning how to achieve and maintain corporate-venture fit in your organisation? Grab some time with the team here.