A workshop to test what customers will really pay before you set a price
Together, we determine the price your case depends on, identify what customers value most, and design tests where people face a real price.
The outcome is a price backed by what customers do, not what they say in a survey.
Know your numbers
What price does the business case need, and where did it come from?
REQUIREMENTS
The price in the case
Where that number came from
The lowest price that still works
Who has to believe it
Find what customers value
What would make this worth paying for, and to whom?
REQUIREMENTS
What customers pay for today
Which features drive value
Who would pay the most
What would put them off
Test a real price with customers
How do we see what people pay without risking the brand?
REQUIREMENTS
Tests with a real price
A clear price threshold
Small, contained audiences
A date for the pricing call
The price your business case depends on, and the lowest price that still works
What customers value most, and which of them would pay the most
Tests where people face a real price, run safely with a small audience
The price point that means go, agreed before anyone sees the results
A named owner for the pricing call, and a date to make it
