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The John Lewis Partnership is the largest employee-owned business in the UK. Established over 100 years ago, it operates two iconic British brands, John Lewis and Waitrose.
While The John Lewis Partnership is well-established and enjoys a respected heritage, all retail operations face challenges in our changing world. From technological innovation and fast fashion to demanding customers and ever-innovating supply infrastructures, new challenges — and opportunities — are constantly being introduced. But how does a heritage brand like The John Lewis Partnership reinvent itself to keep pace with the ever-evolving retail space?
John Lewis’ challenges
The John Lewis Partnership’s innovation and new venture team had begun the process of seeking out new ventures that would enable experimentation into new categories and identify ways to attract new customers. However, much of their business innovation research was tied up in other projects.
So, they turned to us to help uncover why they weren’t finding product-market fit with their current ventures and for guidance on putting their consumers at the heart of their plans for the future.
Velocity™ Innovation Operating System
Our team was able to quickly get up-to-speed with The John Lewis Partnership’s core problems, supporting its innovation function in developing additional operational resources around assessing product-market fit.
Our Solution Incubator was the perfect fit for this undertaking; designed to offer clarity, this clever package allowed Future Foundry to provide John Lewis with a clear set of deliverables and a fixed timeline at a competitive cost.
We quickly began defining the consumer projects The John Lewis Partnership was best placed to solve. Next, they identified areas within the proposed venture which required further iteration in order to better serve the identified market.
Within 12 weeks, Future Foundry and The John Lewis Partnership had created a set of desirable, feasible and viable new propositions, all the while decreasing the risk, improving focus and ensuring certainty in decision making through data-driven insights.
"The Velocity System is great for getting a real feel for the customer problem you're tackling. It's been a huge help, giving us a fresh perspective on diving deep into our customers' challenges, so we can find the perfect solution." - Tiffany Bain, John Lewis