Map the assumptions
Break your idea down into assumptions
Rank by importance and uncertainty
Identify critical assumptions to test first
Map dependencies between assumptions
Prioritise the risks
Assess impact vs. confidence levels
Identify make-or-break assumptions
Prioritise testing sequence
Flag resource-intensive validations
Design a test plan
Define a logical testing sequence
Set clear success thresholds
Map resource requirements
Create accountable next steps
A clear breakdown of the proposition’s key assumptions
Your high-risk assumptions, prioritised for validation
A structured experimentation roadmap with success criteria
A path from early tests to high-fidelity pilots
Ownership and next steps to execute
