What do we prioritise funding?

What do we prioritise funding?

More ideas than budget, and the board wants proof of why one vs another?

In one session, we rank all your portfolio initiatives by evidence and show which deserve funding.

In one afternoon together, we map your riskiest assumptions and design the tests that prove what matters, before you invest a thing.

A workshop to pressure-test your growth portfolio before the budget is confirmed

70% of new propositions fail in the market, and most business cases still rest on what people say, not what they do.

We unpick the assumptions behind each initiative, rank your portfolio by evidence, and plan tests that prove the riskiest ones in <30 days.

Pressure-test the initiative

What has to be true for each initiative to earn funding?


REQUIREMENTS

The initiatives on the table

The assumptions behind each one

Where the evidence is thin

Where you need more conviction

Rank initiatives by evidence

Which assumptions carry the most risk, and which initiatives should be funded?

REQUIREMENTS

Strength of evidence today

Impact if we're wrong

Riskiest assumptions first

Fund, test or cut indication

Prove before funding

How do we build external evidence that proves funding allocation?

How do we build external evidence that proves funding allocation?

REQUIREMENTS

Match the test to the risk

Set pass/fail thresholds

Map time and cost to test

Name owners and dates

What you leave with

What you leave with

A portfolio ranked by evidence, with a clear fund, test or cut call on each initiative

The riskiest assumptions behind every case, made visible before they reach the budget line

A testing path for each priority initiative, from early signals to real commitment

Pass/fail thresholds agreed up front, so decisions rest on evidence, not the loudest voice

Owners, timelines and a board-ready story for why each initiative deserves its budget

Experiment Jam Agenda

A 3-hour remote session, facilitated by Future Foundry's experimentation experts.

9:00

Welcome and introductions

9:10

The portfolio on the table and your funding criteria

9:30

Pressure-testing the assumptions behind each initiative

10:45

Break

11:00

Ranking initiatives by evidence and risk

12:00

Designing tests to build evidence on priority initiatives

12:25

Wrap-up and next steps

Experiment Jam Agenda

A 3-hour remote session, facilitated by Future Foundry's experimentation experts.

9:00

Welcome and introductions

9:10

The portfolio on the table and your funding criteria

9:30

Pressure-testing the assumptions behind each initiative

10:45

Break

11:00

Ranking initiatives by evidence and risk

12:00

Designing tests to build evidence on priority initiatives

12:25

Wrap-up and next steps

Experiment Jam Agenda

A 3-hour remote session, facilitated by Future Foundry's experimentation experts.

9:00

Welcome and introductions

9:10

The portfolio on the table and your funding criteria

9:30

Pressure-testing the assumptions behind each initiative

10:45

Break

11:00

Ranking initiatives by evidence and risk

12:00

Designing tests to build evidence on priority initiatives

12:25

Wrap-up and next steps

"This approach replaced guesswork with evidence. We now know exactly which ideas to pursue, which to kill, and where to focus our investment."

Tiffany Bain

New Ventures, John Lewis

"This approach replaced guesswork with evidence. We now know exactly which ideas to pursue, which to kill, and where to focus our investment."

Tiffany Bain

New Ventures, John Lewis

We help corporations de-risk new ideas, get them to market faster and make better investment decisions through structured experimentation.

@2026 Future Foundry Group Ltd, All Rights Reserved

We help corporations de-risk new ideas, get them to market faster and make better investment decisions through structured experimentation.

@2026 Future Foundry Group Ltd, All Rights Reserved

We help corporations de-risk new ideas, get them to market faster and make better investment decisions through structured experimentation.

@2026 Future Foundry Group Ltd, All Rights Reserved

We help corporations de-risk new ideas, get them to market faster and make better investment decisions through structured experimentation.

@2026 Future Foundry Group Ltd, All Rights Reserved

We help corporations de-risk new ideas, get them to market faster and make better investment decisions through structured experimentation.

@2026 Future Foundry Group Ltd, All Rights Reserved