Together, we evaluate your target customer segments, map their pain points and desires, and assess relevance and your opportunity to serve.
The outcome is a Top 3 customer segments and a plan to build evidence with them. Pain points and desires, and assess
Identify target customers
Who might this proposition be for, and why do we think they are suitable to serve?
REQUIREMENTS
Who our customers are
Why they are relevant to us
What we assume about each
Which ones we can reach
Find what drives behaviour
What are their needs, desires, and expectations for adopting a new proposition from us?
REQUIREMENTS
The job each one is hiring for
What they use today instead
What would make them switch
What would stop them
Know how to prove demand
REQUIREMENTS
Match the test to the audience
Set clear success thresholds
Map resource requirements
Create accountable next steps
The Top 3 customer segments worth pursuing, and the ones to drop
What each of them would be hiring you to do, and what will attract them to you vs others
A testing path to prove early adoption with real customers in each segment
Clear pass/fail thresholds set to make informed decisions on evidence, not opinion
Ownership and next steps to begin testing
